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Curl-Defining Whip

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Curl-Defining Whip

92% saw more hydration and less frizz*
  • Moisturizes
  • Smooths
  • De-frizzes

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. 

*Consumer perception study results by a third-party lab.

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$40.00
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Currently out of stock

and available for orders between $35 - $4,000

4 interest-free payments of $10 with

or
Proven Results

Promises Kept.
Results Delivered.
Hair Healed.

9 out of 10 said hair was more moisturized, nourished, and looked smoother after 1 week

92% said hair was silkier, more hydrated, and less frizzy after 2 weeks

94% said they felt more confident to air dry to achieve their natural style after 2 weeks

*Consumer Perception Study of 52 women who used Curl-Defining Whip for 2 weeks.

Our Patented Technology

Our PROOFis in our
SCIENCE.

Alpha Keratin 60ku® is a whole bio-identical keratin protein derived from hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Ingredients

Biotech-born protein
MEETS powerful, plant-
based nutrients

In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:

Sulfate Free · Paraben Free · Phthalate Free
Synthetic Color & Dye Free · Gluten Free
Cruelty Free · Vegan

  • Shea Butter
    Nourishes and hydrates curls
  • Hydrolyzed Adansonia Digitata Seed Oil (Baobab)
    Revitalizes damaged hair and protects against moisture loss and the drying elements
  • Chia Seed Extract
    Helps provide antioxidant protection from environmental pollutants
Full Ingredient List

Full ingredient list

Aqua (Water, Eau), Hydrofluorocarbon 152A, Cetearyl Alcohol, PVP, Heptyl Undecylenate, Keratin, Panthenol, Tocopherol, Centella Asiatica Leaf Extract, Butyrospermum Parkii (Shea) Butter, Linum
Usitatissimum (Linseed) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Adansonia Digitata Seed Oil, Salvia Hispanica Seed Extract, Glycerin, Behentrimonium Methosulfate,
Caprylyl Glycol, Cetyl Alcohol, Cocamidopropyl Betaine, Parfum (Fragrance), Ethylhexylglycerin, Cetrimonium Chloride, Dipentaerythrityl Hexa C5-9 Acid Esters, Butylene Glycol, Xylitol, Caprylic Acid,
Quaternium-95, Citric Acid, Propanediol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Alpha-Isomethyl Ionone, Citral, Limonene, Linalool.
Fragrance

A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes.

 

About Our Fragrances

Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.

How To Use

Shake well. Turn can upside down and dispense a golf ball-size amount into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.

Usage

Daily or as needed

Texture

A rich, luxurious whipped cream that absorbs instantly into hair for a velvety, nourishing feel.

Ingredients

Curl-Defining Whip

  • Moisturizes
  • Smooths
  • De-frizzes
Aqua (Water, Eau), Hydrofluorocarbon 152A, Cetearyl Alcohol, PVP, Heptyl Undecylenate, Keratin, Panthenol, Tocopherol, Centella Asiatica Leaf Extract, Butyrospermum Parkii (Shea) Butter, Linum
Usitatissimum (Linseed) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Adansonia Digitata Seed Oil, Salvia Hispanica Seed Extract, Glycerin, Behentrimonium Methosulfate,
Caprylyl Glycol, Cetyl Alcohol, Cocamidopropyl Betaine, Parfum (Fragrance), Ethylhexylglycerin, Cetrimonium Chloride, Dipentaerythrityl Hexa C5-9 Acid Esters, Butylene Glycol, Xylitol, Caprylic Acid,
Quaternium-95, Citric Acid, Propanediol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Alpha-Isomethyl Ionone, Citral, Limonene, Linalool.
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Curl-Defining Whip

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