*In an independent clinical study, with continued use, Damage Reverse™ Serum has shown consistent improvement in strand resilience to guard against future damage.
Our Patented Technology +
OurPROOFis in our SCIENCE.
Alpha Keratin 60ku® is a whole bio-identical keratin protein derived from hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
Scent +
A rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.
About our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
How To Use +
Apply 2–3 pumps from roots to ends on damp or dry hair. Use as the first step in your hair care routine daily or as needed.
Usage
Daily or as needed
Texture
A cream-to-serum formula that instantly absorbs into hair from cuticle to core, with a lightweight texture that glides onto hair leaving it transformed.
Hair Repair Essentials Kit Reviews
Hair Repair Essentials Kit
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