Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product that deposits pure, bio-identical keratin protein directly into the hair. It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Color-safe, paraben-free, gluten-free.
*Consumer perception study by a third-party lab on Recovery Shampoo & Conditioner regimen use.
Promises Kept.
Results delivered.
Hair Healed.
97%said hair felt immediately softer
97%felt hair was less damaged
91%felt hair was more manageable
Consumer Perception Study of 42 women who used Recovery Shampoo and
Conditioner for 2 weeks (10 uses).
Biotech-born protein
MEETS powerful, plant-
based nutrients
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Full ingredient list
A rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.
About our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Work a quarter-size amount of shampoo into a rich lather between palms. Apply to wet hair, massage into the scalp. Work lather through the ends and rinse.
Usage
Daily or as needed
Texture
A luxurious, lathering shampoo with a clean but hydrating finish.
Recovery Shampoo
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Virtue Labs’ Recovery Shampoo is a powerful solution for repairing damaged hair, offering targeted treatment to revitalize stressed strands. Infused with Alpha Keratin 60ku®, this shampoo addresses hair damage caused by chemical treatments, heat styling, and color treatments, making it a must-have in any hair care routine. It strengthens weakened strands, restores moisture to dry hair, and reinforces fine hair, making it ideal for all hair types.