Hair Science #withVIRTUE

Our esteemed Creative Director & Celebrity Hairstylist, Adir Abergel, sat down and shared his thoughts on what makes Alpha Keratin 60ku® so revolutionary:

Alpha Keratin 60ku® is a potent and pure protein that seeks out and finds the damage in your hair. Once it finds that damage, it binds to it, fills it and really, truly repairs it.

It transforms hair that is damaged, turning your hair into beautiful, amazing, healthy hair.