Causes We Support
Virtue® is built by a team of believers, optimists, and do-gooders. We put boundless stock in innovation and, above all, strive to make a real and impactful difference. That’s why we only make products that deliver on what they promise.
Our commitment to our values drives every part of our business, from our level of care for our customers to ensuring all our products are cruelty-free. Most importantly, we believe that social responsibility should live at the core of a company. We support like-minded nonprofits and take a stand when it matters most.
We choose our partners thoughtfully based on the causes closest to our hearts.
A few of of our key partners:
HOMES FOR OUR TROOPS
A nod to our company's roots in military medicine, this impactful organization builds custom-adapted homes for injured veterans.
DAVID SHELDRICK WILDLIFE TRUST
Our team is passionate about animals and their welfare—that's why we chose to foster an orphaned baby elephant in Kenya in partnership with Sheldrick Wildlife Trust (SWT), one of Africa’s oldest wildlife charities and a leading conservation organization.
SHE’S THE FIRST
As a female-founded and female-focused brand, we are passionate about bringing attention to the issues girls and women face worldwide. In partnership with RAD, we teamed up with “Charlie’s Angels” writer, director, producer, and actress Elizabeth Banks to launch a campaign with purpose to benefit She’s the First, a non-profit organization dedicated to fighting gender inequality through education.
WHEN WE ALL VOTE
In addition to listening, educating and speaking out against racism, Virtue is committed to action in the form of policy changes. To reinforce voting as one our key cause pillars and protect our basic human rights, Virtue partnered with When We All Vote in June of 2020.
In the wake of COVID-19, our team quickly pivoted to support the salon community. We created a GoFundMe specifically to help hairstylists and salon employees in the Virtue family who have been impacted by the economic fallout from the pandemic.
We also supported Save The Children’s school-feeding programs in the financially underserved, rural communities along South Carolina’s infamous “Corridor of Shame.” These communities were on the edge even before COVID-19. Additionally, we donated products and supplies to a number of hospitals and their front line medical workers.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.