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The first whole, human keratin is here. And it has the power to transform your clients' hair.

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Introducing Virtue

More vivid color. Thicker strands. Dramatically smoother hair. Originally developed for regenerative medicine, our incredible Alpha Keratin 60ku™ technology is derived from human hair. It's identical to the protein in our own strands, so it works to fill in cracks of damage to repair hair like nothing else.

Fill out the form below to receive a free trial kit and learn more about Virtue. Samples will be delivered within 2-3 weeks while supplies last. If you have any questions or would like to speak with a Virtue team member, please reach out to