Upscale, Good Vibes beauty salon in trendy Highland Park.
Our Elevated Salon Experience Will Transform Your Hair So You Can Shine Bright!
Shop with RIVER + REIGN SALON
Recommended Products
25% OFF
Smooth Conditioner
Hydrates, smooths and fights frizz
Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and...
$18.00 - $90.00
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25% OFF
Texturizing Spray
Builds texture and volume
Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight texturizing spray delivers a...
$42.00
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25% OFF
Healing Oil
Repairs, strengthens, adds shine
Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness,...
$28.00 - $46.00
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25% OFF
Women's 5% Minoxidil Foam
Reactivates follicles for hair regrowth
Used by millions, Minoxidil is the only FDA-approved, single-ingredient drug to help regrow hair in women. It works while you sleep, to reactivate the hair follicles and stimulate regrowth.
Minoxidil and the larger Hair Regrowth Treatment regimen...
$32.00 - $58.00
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25% OFF
Un-Frizz Cream
Smooths, strengthens with heat protection
Virtue® Un-Frizz Cream is a transformative leave-in treatment that smooths, calms, and strengthens hair from the inside out. Formulated to deliver immediate softness and shine, this lightweight yet nourishing cream eliminates frizz, locks out...
$22.00 - $44.00
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Cleanse, Nourish & Shine Trio
Tackle damage, dryness, and dulling head on with Virtue®’s most popular, award-winning duo that’s clinically proven to strengthen and repair hair. Formulated with our first-of-its-kind Alpha Keratin 60ku®, these products behave like...
$134.00
$114.00 (15% off)
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