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Recommended Products
Full Shampoo
Cleanses, lifts roots, and adds volume
Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically...
$18.00 - $78.00
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6-in-1 Styler
Softens, adds shine for blowouts + air-dry
Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for...
$20.00 - $38.00
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Damage Reverse Serum
Repairs damage and prevents breakage
Meet the leave-in treatment that instantly repairs and forever protects. Named as one of TIME’s Best Inventions of 2024, this new product revolutionizes hair repair by not only instantly repairing damaged hair, but also fighting future damage and...
$38.00 - $62.00
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Scalp Remedy Shampoo
Gently cleanses, rebalances and soothes scalp
Virtue® Scalp Remedy Shampoo balances the microbiome and nourishes the scalp while gently cleansing, refreshing, and hydrating hair. This unique, drug and fragrance-free formula marries skincare-inspired ingredients with our proprietary Alpha...
$44.00 - $78.00
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Strength & Shield Leave-In Conditioner
Detangles, heat protects, and prevents damage
Virtue® Strength & Shield Leave-In Conditioner is a lightweight, leave-in formula that instantly detangles, strengthens fragile strands, boosts elasticity, and shields against damage.
Powered by our patented Alpha Keratin 60ku®, this...
$38.00
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