After doing hair for 25 years, Pat made the switch to using products that are safe for humans and for the environment. It has been her passion her entire career to find products that are safe.
Recommended Products
Recovery Conditioner
Deep hydration, restores softness and strength
Virtue Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin...
$18.00 - $90.00
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Recovery Shampoo
Gently cleanses dry, damaged hair
Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin...
$18.00 - $78.00
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Smooth Conditioner
Hydrates, smooths and fights frizz
Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and...
$18.00 - $90.00
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Smooth Shampoo
Cleanses while smoothing frizz
Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves...
$18.00 - $78.00
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Hair Rejuvenation Treatment (Drug Free)
A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and our drug-free Density Booster.
This...
$67.00 - $128.00
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Un-Frizz Cream
Smooths, strengthens with heat protection
Virtue® Un-Frizz Cream is a transformative leave-in treatment that smooths, calms, and strengthens hair from the inside out. Formulated to deliver immediate softness and shine, this lightweight yet nourishing cream eliminates frizz, locks out...
$22.00 - $44.00
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