My name is Megan and I own a small booth rent salon downtown Carmel, Indiana. I have 10 incredible women that work for me. We quickly fell in love with virtue and can proudly say we stand behind this brand 100%. From the products, to their amazing customer service- we are all virtue obsessed! Xo
Passionate about people and hair.
Recommended Products
Recovery Conditioner
Deep hydration, restores softness and strength
Virtue Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin...
$18.00 - $90.00
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Volumizing Primer
Primes, boosts volume, and heat protects
Virtue® Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style...
$42.00
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Healing Oil
Repairs, strengthens, adds shine
Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness,...
$28.00 - $46.00
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Flourish Density Booster
Supports thicker, healthier hair growth
Meet the only drug-free spray clinically proven to support healthy hair growth. This product is a botanical-based nutrient infusion for the scalp, fueling fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. Combining...
$30.00 - $52.00
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