Soul & Strand values hair and body health over everything. That’s why we choose virtue as our hair care line- for real ingredients, real science, real shine
Recommended Products
Texturizing Spray
Builds texture and volume
Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight texturizing spray delivers a...
$42.00
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Healing Oil
Repairs, strengthens, adds shine
Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness,...
$28.00 - $46.00
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Deep Repair & Shine Duo
It’s like a spa day for your hair. Weekly or as needed, replenish and restore hair to its purest, healthiest, most vibrant state with our instantly hydrating three-minute mask. Restorative Treatment Mask deeply hydrates and repairs hair without...
$82.00
$70.00 (15% off)
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Curl-Defining Whip
Defines curls, adds hold, and controls frizz
Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha...
$42.00
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Frizz Block™ Smoothing Spray
Blocks humidity, smooths and heat protects
Meet our anti-frizz spray that stands up to even the harshest humidity. Frizz Block™ Smoothing Spray is a weightless, alcohol-free styling spray designed to control frizz, smooth strands, and protect against damage for up to 72 hours. Created for...
$26.00 - $46.00
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Strength & Shield Leave-In Conditioner
Detangles, heat protects, and prevents damage
Virtue® Strength & Shield Leave-In Conditioner is a lightweight, leave-in formula that instantly detangles, strengthens fragile strands, boosts elasticity, and shields against damage.
Powered by our patented Alpha Keratin 60ku®, this...
$19.00 - $38.00
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