As a color specialist, I know that a great foundation is essential to achieving my client’s goals. That is why I always recommend Virtue for at-home hair care to maintain your healthiest scalp and hair.
Healthy hair starts at home.
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Recommended Products
Recovery Shampoo
Gently cleanses dry, damaged hair
Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin...
$18.00 - $78.00
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Restorative Treatment Mask
Deeply conditions and restores hair
Virtue® Labs Restorative Treatment Mask is a deep conditioning hair repair mask designed to revive damaged hair without heaviness. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes....
$16.00 - $72.00
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Healing Oil
Repairs, strengthens, adds shine
Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness,...
$28.00 - $46.00
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ColorKick® De-Brassing Shampoo
Neutralizes brass and brightens color
ColorKick® De-Brassing Shampoo is the only toning shampoo that uses all-natural botanicals and 100% natural colorants to brighten, tone, and gently neutralize brassiness on ALL shades of natural and color-treated hair, including silver and gray....
$46.00
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Frizz Block™ Smoothing Spray
Blocks humidity, smooths and heat protects
Meet our anti-frizz spray that stands up to even the harshest humidity. Frizz Block™ Smoothing Spray is a weightless, alcohol-free styling spray designed to control frizz, smooth strands, and protect against damage for up to 72 hours. Created for...
$26.00 - $46.00
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Damage Reverse Serum
Repairs damage and prevents breakage
Meet the leave-in treatment that instantly repairs and forever protects. Named as one of TIME’s Best Inventions of 2024, this new product revolutionizes hair repair by not only instantly repairing damaged hair, but also fighting future damage and...
$38.00 - $62.00
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