Hi! I’m Kait! I’ve been a hairstylist for 15 years and now I teach others how to love and take care of their own hair, using quality products I stand behind!
Recommended Products
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Smooth Conditioner
Hydrates, smooths and fights frizz
Virtue Labs Smooth Conditioner eliminates frizz with every wash. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein; this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and...
$18.00 - $90.00
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Smooth Shampoo
Cleanses while smoothing frizz
Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves...
$18.00 - $78.00
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Healing Oil
Repairs, strengthens, adds shine
Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness,...
$28.00 - $46.00
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Exfoliating Scalp Treatment
Gently exfoliates and removes buildup
A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balancing. Our scalp is a catchall for accumulated dirt, sebum, and product debris....
$52.00
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Damage Reverse Serum
Repairs damage and prevents breakage
Meet the leave-in treatment that instantly repairs and forever protects. Named as one of TIME’s Best Inventions of 2024, this new product revolutionizes hair repair by not only instantly repairing damaged hair, but also fighting future damage and...
$38.00 - $62.00
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Strength & Shield Leave-In Conditioner
Detangles, heat protects, and prevents damage
Virtue® Strength & Shield Leave-In Conditioner is a lightweight, leave-in formula that instantly detangles, strengthens fragile strands, boosts elasticity, and shields against damage.
Powered by our patented Alpha Keratin 60ku®, this...
$38.00
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