Before we can have fun with your hair, we have to take it seriously. So I put as much effort into curating the latest great products as I put into executing great styles. Virtue is a game-changer. Transformative. Rejuvenating. Healthy.
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Recommended Products
Recovery Conditioner
Deep hydration, restores softness and strength
Virtue Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin...
$18.00 - $90.00
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Recovery Shampoo
Gently cleanses dry, damaged hair
Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin...
$18.00 - $78.00
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Refresh Dry Shampoo
Refreshes roots and absorbs oil
Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created...
$38.00
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Texturizing Spray
Builds texture and volume
Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight texturizing spray delivers a...
$42.00
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Exfoliating Scalp Treatment
Gently exfoliates and removes buildup
A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balancing. Our scalp is a catchall for accumulated dirt, sebum, and product debris....
$52.00
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Flourish Density Booster
Supports thicker, healthier hair growth
Meet the only drug-free spray clinically proven to support healthy hair growth. This product is a botanical-based nutrient infusion for the scalp, fueling fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. Combining...
$30.00 - $52.00
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