Hi there! I’m Courtney. I’ve been a hairstylist for over 15 years and discovered Virtue about 3 years ago. Virtue has changed the game for me and I think it will do the same for you! I live every product they have, especially their curl products!
Shop with CocoPlum Island Salon
Recommended Products
6-in-1 Styler
Softens, adds shine for blowouts + air-dry
Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for...
$20.00 - $38.00
Select Size
Recovery Conditioner
Deep hydration, restores softness and strength
Virtue Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin...
$18.00 - $90.00
Select Size
Recovery Shampoo
Gently cleanses dry, damaged hair
Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin...
$18.00 - $78.00
Select Size
Restorative Treatment Mask
Deeply conditions and restores hair
Virtue® Labs Restorative Treatment Mask is a deep conditioning hair repair mask designed to revive damaged hair without heaviness. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes....
$16.00 - $72.00
Select Size
Curl-Defining Whip
Defines curls, adds hold, and controls frizz
Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha...
$42.00
Add To Cart
