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Recommended Products
Restorative Treatment Mask
Deeply conditions and restores hair
Virtue® Labs Restorative Treatment Mask is a deep conditioning hair repair mask designed to revive damaged hair without heaviness. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes....
$16.00 - $72.00
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Leave-In Conditioner
Virtue® Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku®...
$34.00
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Texturizing Spray
Builds texture and volume
Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight texturizing spray delivers a...
$42.00
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Healing Oil
Repairs, strengthens, adds shine
Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness,...
$28.00 - $46.00
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Flourish Brow Density Booster
Promotes fuller-looking brows
A thickening, brow-boosting serum that borrows the best growth-supporting ingredients from our award-winning hair Density Booster, including our patented Alpha Keratin 60ku Clinical® protein, plus stimulating plant-based extracts and...
$80.00
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Healthy Hair Starter Set
Best-selling repair, strength & shine
Try Virtue®’s top-selling cult favorites for less than $50. Featuring a wide range of hair healers that work for almost every hair type and texture, this bag of on-the-go essentials instantly and intensely hydrates, nourishes, polishes, and...
$45.00
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