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Recommended Products
Full Conditioner
Conditions, adds volume, and boosts body
Virtue Labs Full Conditioner thickens hair without weighing it down. It deeply moisturizes the hair, creating lasting volume, body, and luster. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Conditioner was specifically...
$18.00 - $90.00
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Smooth Shampoo
Cleanses while smoothing frizz
Virtue Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves...
$18.00 - $78.00
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Restorative Treatment Mask
Deeply conditions and restores hair
Virtue® Labs Restorative Treatment Mask is a deep conditioning hair repair mask designed to revive damaged hair without heaviness. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes....
$16.00 - $72.00
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Healing Oil
Repairs, strengthens, adds shine
Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness,...
$28.00 - $46.00
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