I’m Ann, a hairstylist of 30+ years and salon owner for 15+. I’ve been an online haircare specialist and educator for 10 years. My superpower is helping people feel confident when they look in the mirror. Self-care isn’t selfish, it’s a superpower.
You’re uniqueness is your MAGIC!
Recommended Products
6-in-1 Styler
Softens, adds shine for blowouts + air-dry
Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for...
$20.00 - $38.00
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Texturizing Spray
Builds texture and volume
Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight texturizing spray delivers a...
$42.00
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Healing Oil
Repairs, strengthens, adds shine
Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness,...
$28.00 - $46.00
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Un-Frizz Cream
Smooths, strengthens with heat protection
Virtue® Un-Frizz Cream is a transformative leave-in treatment that smooths, calms, and strengthens hair from the inside out. Formulated to deliver immediate softness and shine, this lightweight yet nourishing cream eliminates frizz, locks out...
$22.00 - $44.00
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Overnight Scalp & Hair Elixir
Restores scalp and hair overnight
Virtue® Overnight Scalp & Hair Elixir is a transformative overnight hair and scalp treatment designed to restore balance and vitality while you sleep. This lightweight, non-greasy overnight hair serum deeply nourishes and hydrates the scalp,...
$62.00
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Strength & Shield Leave-In Conditioner
Detangles, heat protects, and prevents damage
Virtue® Strength & Shield Leave-In Conditioner is a lightweight, leave-in formula that instantly detangles, strengthens fragile strands, boosts elasticity, and shields against damage.
Powered by our patented Alpha Keratin 60ku®, this...
$38.00
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