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Recommended Products
6-in-1 Styler
Softens, adds shine for blowouts + air-dry
Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works for...
$20.00 - $38.00
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Curl-Defining Whip
Defines curls, adds hold, and controls frizz
Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha...
$42.00
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Curl Shampoo
Gently cleanses curls, smooths, and defines
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for...
$44.00
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Curl Conditioner
Detangles curls, hydrates, and fights frizz
Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and...
$18.00 - $44.00
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Frizz Block™ Smoothing Spray
Blocks humidity, smooths and heat protects
Meet our anti-frizz spray that stands up to even the harshest humidity. Frizz Block™ Smoothing Spray is a weightless, alcohol-free styling spray designed to control frizz, smooth strands, and protect against damage for up to 72 hours. Created for...
$26.00 - $46.00
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Un-Frizz Cream
Smooths, strengthens with heat protection
Virtue® Un-Frizz Cream is a transformative leave-in treatment that smooths, calms, and strengthens hair from the inside out. Formulated to deliver immediate softness and shine, this lightweight yet nourishing cream eliminates frizz, locks out...
$22.00 - $44.00
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