97% said hair looked smoother*
97% said hair looked healthier*
80% felt hair looked smoother and more hydrated**
*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 weeks (7 uses).
**Consumer Perception Study of 45 women who used Smooth Shampoo andConditioner for 2 weeks (10 uses).
97% said hair looked smoother*
97% said hair looked healthier*
80% felt hair looked smoother and more hydrated**
*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 weeks (7 uses).
**Consumer Perception Study of 45 women who used Smooth Shampoo andConditioner for 2 weeks (10 uses).
Give coarse, frizz-prone hair lasting smoothness and shine with this limited-edition duo of our award-winning Smooth Shampoo and Smooth Conditioner.
Powered by Alpha Keratin 60ku®, our patented, 100% bio-identical protein, these nourishing formulas work together to strengthen compromised strands while helping seal in moisture, smooth the cuticle, and resist humidity for softer, sleeker, healthier-looking hair.
For all hair types, especially those with frizz-prone, wavy, or curly hair.
Work a quarter-size amount of Smooth Shampoo into a lather between palms. Apply to wet hair, starting at the back of the head and massage towards the front. Rinse thoroughly and follow with Smooth Conditioner.
TIPS: As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.
Phospholipids: Molecules derived from soybeans that help fight frizz and protect against humidity.
Gotu Kola: A multitasking Indian herb known to promote strength, smoothness, and luster.
Citrus Paradisi (Pink Pomelo): A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.
A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.