97% saw less damage*
97% said hair felt immediately softer*
91% felt hair was more manageable*
*Consumer perception study of 42 panelists who used Recovery Shampoo and Conditioner after 2 weeks of usage (10 uses) at an independent third-party lab.
97% saw less damage*
97% said hair felt immediately softer*
91% felt hair was more manageable*
*Consumer perception study of 42 panelists who used Recovery Shampoo and Conditioner after 2 weeks of usage (10 uses) at an independent third-party lab.
Repair and rejuvenate dry, damaged strands with our best-selling Recovery Shampoo and Conditioner.
Our patented, 100% bio-identical protein, Alpha Keratin 60ku®, rebuilds and strengthens compromised strands by filling in cracks of damage while these rejuvenating formulas make hair hydrated, shinier, and more resilient.
For all hair types, especially hair that’s damaged or in need of extra care.
Work a quarter-size amount of Recovery Shampoo into a lather between palms. Apply to wet hair, starting at the back of the head and massage towards the front. Rinse thoroughly and follow with Recovery Conditioner.
TIPS: As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.
Hydrolyzed Quinoa: This plant-based protein is a remarkable ingredient for hair, enhancing color, moisturizing, and enhancing shine.
Hydrolyzed Adansonia Digitata Seed Extract (Baobab): From the African Tree of Life, known for its ability to store water, this rich, silky oil can act as an intense emollient for dry, damaged hair.
Grapefruit Extract: Loaded with Vitamin C and antioxidants, this refreshing fruit returns hair’s vibrance and shine
A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.