Volumize and thicken fine, flat strands with our award-winning Full Shampoo and Conditioner. Our patented, 100% bio-identical protein, Alpha Keratin 60ku®, rebuilds and strengthens compromised strands.
Virtue® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.
Virtue® Full Conditioner thickens hair with each use without weighing hair down. It deeply moisturizes the hair, creating lasting lift, body, and luster.
Included in this kit:
FULL SHAMPOO | 17oz / 500ml
FULL CONDITIONER | 17oz / 500ml
Promises Kept.
Results Delivered.
Hair Healed.
84%said hair felt thicker.*
87%said hair had more body.*
86%said hair looked fuller.*
*Consumer Perception Study of 55 women who used Full Shampoo and
Conditioner for 1 weeks (7 uses).

Infused with Virtue®’s first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.
Biotech-born protein
MEETS powerful, plant-
based nutrients
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Full ingredient list
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
About Our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.

Work a quarter-size amount of shampoo into a rich lather between palms. Apply to wet hair, massage into the scalp. Work lather through the ends and rinse.
Usage
Daily or as needed
Texture
A light, lacy lather that rinses clean without stripping or dehydrating hair

Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo.
Usage
Daily or as needed
Texture
A lightweight cream conditioner that won’t leave hair tangly or tight

Full Shampoo & Conditioner Pro-Size Duo
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