Healing Gloss

Virtue^® Healing Gloss is a reparative, in-shower treatment that helps restore softness, smoothness, and radiant shine. This shake-to-activate formula smooths and seals the cuticle to instantly deliver 2.5x more shine^* and leave hair significantly smoother through 5 washes^*. 
Powered by our patented Alpha Keratin 60ku®, it is clinically proven to repair damage to the core^* This isn’t just shine—it’s healthier hair.

_{* Independent, third party bioinstrumentation clinical study
**Consumer perception study conducted on 50 panelists after 4 weeks of usage at an independent, third-party lab}

Great for all hair types, especially damaged, color-treated or dull hair. 

After shampooing, condition if needed and rinse. Squeeze out excess water, then shake to activate. Apply section by section from root to ends, working through for even saturation. Leave on for 3–5 minutes, then rinse. Use weekly or as needed.

TIP: For fine to medium hair, use it in place of conditioner. For coarse or thick hair, or hair that needs extra moisture, use after conditioning.

Hibiscus Flower Acids + Fermented Raspberry Extract: Gently remove dulling residue and buildup to unveil hair’s natural shine.

French Pine Cone Extract: Seals in moisture, smooths the cuticle, enhances shine, and strengthens strands.

Plant-Based Oil Esters: Deliver intense, high-gloss shine.

A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.