Clinically proven to immediately repair hair to the core*
Hair significantly smoother through 5 washes*
After 4 weeks 86% said their hair has never appeared shinier and more luminous**
After 2 weeks 88% said their hair looks healthier and more vibrant**
* Independent, third party bioinstrumentation clinical study
**Consumer perception study conducted on 50 panelists after 4 weeks of usage at an independent, third-party lab
2.5x more shine instantly*
Clinically proven to immediately repair hair to the core*
Hair significantly smoother through 5 washes*
After 4 weeks 86% said their hair has never appeared shinier and more luminous**
After 2 weeks 88% said their hair looks healthier and more vibrant**
* Independent, third party bioinstrumentation clinical study
**Consumer perception study conducted on 50 panelists after 4 weeks of usage at an independent, third-party lab
Details +
Virtue Healing Gloss is a reparative, in-shower treatment that helps restore softness, smoothness, and radiant shine. This shake-to-activate formula smooths and seals the cuticle to instantly deliver 2.5x more shine* and leaves hair significantly smoother through 5 washes*. Powered by our patented Alpha Keratin 60ku®, it is clinically proven to repair damage to the core* This isn’t just shine—it’s healthier hair.
* Independent, third partybioinstrumentation clinical study
Ideal For +
Great for all hair types, especially damaged, color-treated or dull hair.
How To Use +
After shampooing, condition if needed and rinse. Squeeze out excess water, then shake to activate. Apply section by section from roots to ends, working through for even saturation. Leave on for 3–5 minutes, then rinse. Use weekly or as needed.
TIP: For fine to medium hair, use it in place of conditioner. For coarse or thick hair, or hair that needs extra moisture, use after conditioning.
Ingredients +
Hibiscus Flower Acids + Fermented Raspberry Extract: Gently remove dulling residue and buildup to unveil hair’s natural shine.
French Pine Cone Extract: Seals in moisture, smooths the cuticle, enhances shine, and strengthens strands.
