84% said hair felt thicker*
87% said hair had more body*
86% said hair looked fuller*
*Consumer perception study conducted on 55 panelists after 1 week of usage (7 uses) at an independent, third-party lab
84% said hair felt thicker*
87% said hair had more body*
86% said hair looked fuller*
*Consumer perception study conducted on 55 panelists after 1 week of usage (7 uses) at an independent, third-party lab
Give fine, flat hair lasting fullness with this limited-edition duo of our award-winning Full Shampoo and Full Conditioner.
Powered by Alpha Keratin 60ku®, our patented, 100% bio-identical protein, these lightweight formulas work together to strengthen compromised strands while dissolving excess oil, lifting at the roots, and plumping each strand for fuller, thicker-looking hair with weightless hydration.
For all hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
Work a quarter-size amount of Full Shampoo into a lather between palms. Apply to wet hair, starting at the back of the head and massage towards the front. Rinse thoroughly and follow with Full Conditioner.
TIPS: As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.
Phospholipids: Molecules derived from soybeans that help fight frizz and protect against humidity.
Citrus Paradisi (Pink Pomelo): A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.
Artichoke Leaf (Conditioner): A nurturing botanical loaded with lipids and protein to help seal and strengthen hair’s cuticle.
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.