Imagine your best hair humanly possible.

Once upon a time, a biotech company used human keratin to heal the skin of wounded soldiers. Now, we use that keratin to repair damaged hair (for good). It’s called Alpha Keratin 60ku® and you’ll only find it here.

20% Off Any Size Mask20% Off Any Size Mask
Free Clear Virtue Bag With Orders $80+Free Clear Virtue Bag With Orders $80+
Your hair care just got smarter.Your hair care just got smarter.
The first human keratin used to heal your hair forever.The first human keratin used to heal your hair forever.
Save the Children Ukraine Crisis Relief FundSave the Children Ukraine Crisis Relief Fund
One protein changed everything.One protein changed everything.
The Virtue Hair ShareThe Virtue Hair Share
Virtue Wins Fast Company Most Innovative AwardVirtue Wins Fast Company Most Innovative Award
How Jennifer Garner Gets Glam with VirtueHow Jennifer Garner Gets Glam with Virtue
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Discover your unique hair care combo.Discover your unique hair care combo.