The store will not work correctly when cookies are disabled.

Free Shipping on All Orders (U.S. Only, excl. AK, HI and PR)
Subscribe & Save 15% on Full Sizes
Get 20% Off When You Join Our Email List

Find a Salon
Toggle Nav Virtue Labs
  • Shop
    Shop All
    New
    Bestsellers
    Shop By Concern
    Damaged Hair
    Hair Thinning & Loss
    Dryness
    Volume
    Frizz
    Curl Care
    Scalp Care
    Color Care
    Product Type
    Shampoos & Conditioners
    Treatments
    Styling
    Accessories
    Kits & Sets
    Travel
    Collection
    Recovery
    Full
    Smooth
    Curl
    Scalp
    Flourish®
    ColorKick®
    Correct
    Create

    NEW

    Strength & Shield Leave In Conditioner →

    Hair Repair Essentials →

  • Hair Quiz
  • Our Science
  • Blog
  • Professionals
In the Press Find a Salon

NEW

Strength & Shield Leave In Conditioner →

Hair Repair Essentials →

Login Shop all products
Search
Advanced Search
  • View Affiliate Profile
  • Login
  • Bag
Checkout
Your cart exceeds our maximum order allowance. Please contact Customer Care at 844-782-4247 or CustomerCare@VirtueLabs.com to complete this order.

Summer Hair Won't Heal Itself

Return hair to its strongest, shiniest, healthiest state with breakthrough biotech that’s clinically proven to reverse existing damage & help prevent it in the future.

Shop Summer Hair Essentials

Wash & Condition

Every day our hair is degraded by heat tools, color treatments, UV rays, hard water, and more. That’s why we recommend these hydrating, hair-repair essentials to optimize hair health and leave damage in the dust.

Smooth Shampoo

Smooth Shampoo

Cleanses while smoothing frizz
  • Cleans | Softens | Shines
$18.00 - $78.00
Select Size
Smooth Shampoo
Cleanses while smoothing frizz
Select size:
full size 8oz
travel size 2oz
pro size 17oz
Add To Cart $44.00
Smooth Conditioner

Smooth Conditioner

Hydrates, smooths and fights frizz
  • Hydrates | Silkens | De-Frizzes
$18.00 - $90.00
Select Size
Smooth Conditioner
Hydrates, smooths and fights frizz
Select size:
full size 6.7oz
travel size 2oz
pro size 17oz
Add To Cart $44.00

Recovery Shampoo

Recovery Shampoo

Gently cleanses dry, damaged hair
  • Cleans | Replenishes | Nourishes
$18.00 - $78.00
Select Size
Recovery Shampoo
Gently cleanses dry, damaged hair
Select size:
full size 8oz
travel size 2oz
pro size 17oz
Add To Cart $44.00
Recovery Conditioner

Recovery Conditioner

Deep hydration, restores softness and strength
  • Hydrates | Softens | Renews
$18.00 - $90.00
Select Size
Recovery Conditioner
Deep hydration, restores softness and strength
Select size:
full size 6.7oz
travel size 2oz
pro size 17oz
Add To Cart $44.00

Treat & Prep

Fine hair craves volume without weight and fortifying ingredients that help reduce breakage and plump individual thickness. 

Damage Reverse Serum

Damage Reverse Serum

Repairs damage and prevents breakage
  • Repairs | Mends | Strengthens
$38.00 - $60.00
Select Size
Damage Reverse Serum
Repairs damage and prevents breakage
Select size:
full size 1.7oz
travel size
Add To Cart $60.00
Restorative Treatment Mask

Restorative Treatment Mask

Deeply conditions and restores hair
  • Rebuilds | Strengthens | Silkens
$16.00 - $70.00
Select Size
Restorative Treatment Mask
Deeply conditions and restores hair
Select size:
full size 1.7oz
pro size 5oz
mini deluxe 0.5oz
Add To Cart $36.00

Un-Frizz Cream

Un-Frizz Cream

Smooths, strengthens with heat protection
  • Smooths | Calms | Transforms
$22.00 - $44.00
Select Size
Un-Frizz Cream
Smooths, strengthens with heat protection
Select size:
full size 4oz
travel size 2oz
Add To Cart $44.00
Frizz Block™ Smoothing Spray

Frizz Block™ Smoothing Spray

  • Controls | De-Frizzes | Protects
$26.00 - $46.00
Select Size
Frizz Block™ Smoothing Spray
Select size:
full size 5oz
travel size 2oz
Add To Cart $46.00
Virtue Refresh Purifying leave-in conditioner spray for detangling and lightweight hair hydration

Leave-In Conditioner

  • Detangles | Protects | Nourishes
$34.00
Add To Cart

Style & Finish

Coarse or frizz-prone strands need hydration without weight and deserve good-for-your-hair ingredients that nourish, strengthen, and repair.

6-in-1 Styler

6-in-1 Styler

Softens, adds shine for blowouts + air-dry
  • Shines | Texturizes | Protects
$20.00 - $38.00
Select Size
6-in-1 Styler
Softens, adds shine for blowouts + air-dry
Select size:
full size 4oz
travel size 2oz
Add To Cart $38.00
Refresh Dry Shampoo

Refresh Dry Shampoo

  • Cleans | Refreshes | Invigorates
$38.00
Add To Cart

Healing Oil

Healing Oil

Repairs, strengthens, adds shine
  • Protects | Shines | Mends
$26.00 - $46.00
Select Size
Healing Oil
Repairs, strengthens, adds shine
Select size:
full size 1.7oz
travel size 0.65oz
Add To Cart $46.00

Get a Quote for

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

Orders & Returns Virtue Product FAQ Where to Buy Contact Us
Blog Press Flourish Product FAQ Salon Professionals
English
Social
  • Terms of Service
  • Privacy Policy

 2022 Virtue Labs LLC. All Rights Reserved.

Customer Support Orders & Returns Product FAQ Where to Buy Contact Us
Invite Friends In the News Salon Professionals Virtue Flourish
English
Social
  • Terms of Service
  • Privacy Policy

Virtue Labs LLC. All Rights Reserved.

<div data-content-type="row" data-appearance="full-bleed" data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="{}" data-video-fallback-src="" data-element="main" style="justify-content: flex-start; display: flex; flex-direction: column; background-position: left top; background-size: cover; background-repeat: no-repeat; background-attachment: scroll; border-style: none; border-width: 1px; border-radius: 0px; margin: 0px; padding: 0px;"><div data-content-type="html" data-appearance="default" data-element="main" style="border-style: none; border-width: 1px; border-radius: 0px; display: none; margin: 0px; padding: 0px;">
Toggle Nav Virtue Labs
Support Orders & Returns Contact Us
Subscription
In the News Brand Ambassadors
Privacy Policy Terms of Use

© 2016 Virtue Labs. All Rights Reserved.

Instagram
Facebook
Twitter
Pinterest
YouTube
</div><div data-content-type="text" data-appearance="default" data-element="main" style="border-style: none; border-width: 1px; border-radius: 0px; margin: 0px; padding: 0px;"><p>
Customer Support Orders &amp; Returns Product FAQ Where to Buy Contact Us
Invite Friends In the News Salon Professionals Virtue Flourish
English
SOCIAL
  • Terms of Service
  • Privacy Policy

2021 Virtue Labs LLC. All Rights Reserved.

</p></div></div>

Signing in lets you easily and effectively manage your subscription.

Forgot Your Password?

Don’t have an account?

Create an Account

Signing in lets you easily and effectively manage your subscription.

Password Strength: No Password

Already have an account?

Sign In