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On Award-Winning Hair Care Technology

Transform hair’s health and keep it that way with the only biotech-based hair care clinically proven to repair and strengthen all hair types and textures. Subscribe now and make it easier than ever to get your best hair day every day.

Save 15% With Each Order

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Curated subscriptions for every hair goal

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Even on additional products added to your card

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Subscription Favorites

Recovery Shampoo
Quick Add
Pro Size$78.00
full size
Add To CartAdd To Cart$42.00
Subscribe & SaveCurrently subscribed$35.70
Travel Size$17.00

Recovery Shampoo

  • Cleans | Replenishes | Nourishes
  • $17.00
  • $78.00
DAMAGE REPAIR & HYDRATION
Recovery Conditioner
Quick Add
Pro Size$90.00
full size
Add To CartAdd To Cart$44.00
Subscribe & SaveCurrently subscribed$37.40
Travel Size$12.60

Recovery Conditioner

  • Hydrates | Softens | Renews
  • $12.60
  • $90.00
DEEPLY NOURISH & REPAIR
Healing Oil
Quick Add
full size
Add To CartAdd To Cart$45.00
Subscribe & SaveCurrently subscribed$38.25
Travel Size$26.00

Healing Oil

  • Protects | Shines | Mends
  • $26.00
  • $45.00
Flourish Density Booster
Quick Add
full size
Add To CartAdd To Cart$50.00
Subscribe & SaveCurrently subscribed$42.50
Travel Size$28.00

Flourish Density Booster

  • Stimulates | Strengthens | Thickens
  • $28.00
  • $50.00
HEALTHY HAIR GROWTH
Flourish Shampoo for Thinning Hair
Quick Add
full size
Add To CartAdd To Cart$44.00
Subscribe & SaveCurrently subscribed$37.40
Travel Size$18.00

Flourish Shampoo for Thinning Hair

  • Detoxifies | Volumizes | Repairs
  • $18.00
  • $44.00
Flourish Conditioner for Thinning Hair
Quick Add
full size
Add To CartAdd To Cart$46.00
Subscribe & SaveCurrently subscribed$39.10
Travel Size$20.00

Flourish Conditioner for Thinning Hair

  • Nourishes | Thickens | Detangles
  • $20.00
  • $46.00

Why Virtue?

Hair damage happens daily. Heat tools, UV exposure, pollution, seasonal aggressors and more can cause strands to leach keratin, leading to hair that’s dull, dry, and prone to breakage. But Virtue® reverses the effects of daily damage with its patented and proprietary main ingredient, a bioidentical protein called Alpha Keratin 60ku®. By naturally and holistically refilling lost keratin on each strand, Virtue’s bioidentical protein–packed formulas strengthen, repair, hydrate, and protect all hair types and textures. Hair is shinier, thicker, more manageable, and less prone to breakage. All day, every day.

Subscription FAQ

Can I add a discount code to a subscription order?

All subscription orders receive a 15% discount and complimentary shipping and cannot be combined with additional discounts. A single order may contain both one-time purchase items and subscription—discount codes will apply to one-time purchase items.

Can I change how often my subscription arrives?

Yes, you can change your subscription shipment interval within Subscription Settings in your Virtue account. 

Can I have multiple products on subscription? 

Yes. Select which shipment schedule works best for your hair growth goals, but please note that even if you have multiple products on subscription with similar delivery cadences, each item may ship separately.

What quantity of a product can I purchase on subscription?

You can only purchase one of any product on subscription.

How do I sign up for a subscription?

You must sign into or create a Virtue account to add products to subscription.

How do I change my subscription?

From your Virtue account portal, you can update the frequency of your subscription shipment, change/update your shipping and billing address, and cancel or pause your subscription(s).

How do I update my shipping address and/or billing details?

From your Virtue account portal, you change/update your shipping and billing address.

How do I add a new product to my subscription?

Sign into your Virtue account and add the newly desired subscription purchase to your cart. Proceed to checkout as normal.

Can I skip a delivery?

From your Virtue account portal, you can change your order frequency or skip an upcoming shipment.

How do I cancel my subscription? 

You can cancel or pause your subscription through your Virtue account portal. You can also contact us via Live Chat, email customercare@virtuelabs.com, or call 844-782-4247.  

Can I restart a subscription that I canceled?

No, you cannot restart a canceled subscription.  You must create a new subscription order to continue receiving your subscription product.

I canceled my subscription but I still received my order. Why is that?

You may have canceled your subscription after it was already processed and shipped. If you don't believe this was the case, please reach out to us via Live Chat, email customercare@virtuelabs.com, or call 844-782-4247

How will I know if my order is on its way?

You will receive an email confirmation once your order has shipped and is on its way. You can also check the status of your subscription shipment in your Virtue account portal.

I forgot my password, how can I reset it?

You can reset your password here or email customercare@virtuelabs.com.

I can’t log into my account, what should I do?

You can request your account email by contacting us via Live Chat, emailing customercare@virtuelabs.com, or calling 844-782-4247. You can reset your password here.

Why aren’t all Virtue products available for subscription?

You can request your account email by contacting us via Live Chat, emailing customercare@virtuelabs.com, or calling 844-782-4247. You can reset your password here.

Are After Pay, Paypal, etc available for subscription?

Payment services including AfterPay and Paypal and not accepted forms of payment for any subscription orders. This is due to credential constraints on these accounts that are required by the Payment Services and cannot be changed by Virtue. If the Payment Service providers change their requirements, the service will be added as an option for Subscription purchases.

Is subscription available outside of the U.S.?

Subscription is currently only available in the U.S.

Can I return a product ordered on subscription? Will I get my money back?

Yes, you can return any product ordered on subscription for a full refund or store credit towards future purchase.

How will I be notified that my next subscription order is coming?

You will receive an email when your order ships five days before your preferred shipment delivery date.

What if I want my order early?

You can request your order be shipped earlier by contacting us through LiveChat, emailing customercare@virtuelabs.com, or calling 844-782-4247.

How do I create an account?

You can create a Virtue account here. If you have any questions, contact us through Live Chat, emailing customercare@virtuelabs.com, or by calling 844-782-4247.

Can I buy items that aren’t on subscription at the same time I buy subscription items?

Yes, you can purchase non-subscription items on the same order as your subscription purchase.

What if a product I purchase on subscription is out of stock?

If a product is out of stock when your subscription order is scheduled to ship, your shipment will be delayed until the product is back in stock. You will be notified when the product is back in stock and when your next order will ship. You may pause your subscription if the timing of that shipment does not work for you.