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Transform hair’s health and keep it that way with the only biotech-based hair care clinically proven to repair and strengthen all hair types and textures. Subscribe now and make it easier than ever to get your best hair day every day.
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Hair damage happens daily. Heat tools, UV exposure, pollution, seasonal aggressors and more can cause strands to leach keratin, leading to hair that’s dull, dry, and prone to breakage. But Virtue® reverses the effects of daily damage with its patented and proprietary main ingredient, a bioidentical protein called Alpha Keratin 60ku®. By naturally and holistically refilling lost keratin on each strand, Virtue’s bioidentical protein–packed formulas strengthen, repair, hydrate, and protect all hair types and textures. Hair is shinier, thicker, more manageable, and less prone to breakage. All day, every day.