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Recommended Products
6-in-1 Styler
Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works...
Split End Serum
Virtue® Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our patented Alpha Keratin 60ku® protein. Ideal for all hair types, especially heat damage...
Recovery Conditioner
Virtue Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha...
Recovery Shampoo
Virtue Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha...
Restorative Treatment Mask
Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary...
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.