Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works...

Virtue® Labs Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our revolutionary damage-repair protein Alpha Keratin 60ku®, this deep cleanser detoxifies and brings...

Virtue Labs Texturizing Spray is a lightweight texturizing mist and styling spray that instantly adds definition, texture to your hair. Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight styling mist delivers...

Virtue® Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream...

Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine,...

Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nourishes, protects, and adds shine to hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and...