Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine,...
Quick Add
full size
Add To CartAdd To Cart$40.00
Subscribe & SaveCurrently subscribed$34.00
Curl-Defining Whip
Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha...
Quick Add
Pro Size$78.00
full size
Add To CartAdd To Cart$42.00
Subscribe & SaveCurrently subscribed$35.70
Travel Size$17.00
Curl Shampoo
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for...
Quick Add
Pro Size$90.00
full size
Add To CartAdd To Cart$44.00
Subscribe & SaveCurrently subscribed$37.40
Travel Size$18.00
Curl Conditioner
Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and...
Quick Add
full size
Add To CartAdd To Cart$46.00
Subscribe & SaveCurrently subscribed$39.10
Curl Leave-In Butter
Virtue® Curl Leave-In Butter is a leave-in cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku® helps to repair cracks and...
Quick Add
full size
Add To CartAdd To Cart$40.00
Subscribe & SaveCurrently subscribed$34.00
Curl-Defining Gel
Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you...