Promises Kept.
Results Delivered.
Hair Healed.
97%said hair looked smoother*
97%said hair looked healthier*
80%felt hair looked smoother and more hydrated**
*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).
**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
Biotech-born protein
MEETS powerful, plant-
based nutrients
In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:
Full ingredient list
A restorative blend of herbs, fruit, and citrus incorporating soothing lavender and fresh mint essential oils.
About our Fragrances
Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform.
Work a quarter-size amount of conditioner between palms, apply to wet hair from mid-shaft to ends; leave in for 1–2 minutes before rinsing thoroughly.
Usage
Daily or as needed
Texture
A moisture-rich conditioner that adds slip and hydration as you rinse.
Smooth Conditioner
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