Lifting Powder

Lifting Powder

  • Volumizes | Texturizes | Sets

Virtue® Lifting Powder is a weightless volumizing powder that combines our patented Alpha Keratin 60ku® with invigorating
texture enhancers. Formulated to bring life to fine, flat hair, this volumizing powder instantly absorbs for an immediate
lift, plus helps fullness last all day. Perfect for second-day touch-ups to revive style.

Alpha Keratin 60ku® +
<p>Alpha Keratin 60ku<sup>&reg;</sup> is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.</p>
Ingredients +
<p class="p1"><strong>Silica Silylate:&nbsp;</strong>Offers superior oil absorption.</p> <p class="p1"><b>Hydrated Silica:&nbsp;</b>Adds lift, volume, and texture to hair.</p> <p class="p2"><strong>Asiaticoside / Madecassoside:&nbsp;</strong>Helps to revitalize hair by neutralizing free radicals.</p> <p><span style="text-decoration: underline;"><strong>Free of:</strong></span><br />Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.</p>
See All Ingredients
Fragrance +
<p>A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf and bright lemon essential oils.</p>
How To Use +
<p>Hold the applicator 2-4 inches away from dry, clean hair and then pump, directing the powder toward the root wherever volume is desired. Gently tousle with fingertips to add lift and evenly disperse powder.</p>

Complete Your Regimen

Full Shampoo
Quick Add
Pro Size$72.00
Full Size$38.00
Travel Size$15.00

Full Shampoo

  • $15.00
  • $72.00
Full Conditioner
Quick Add
Pro Size$86.00
Full Size$40.00

Full Conditioner

  • $16.00
  • $86.00
Shaping Spray
Quick Add
Full Size$36.00
Travel Size$18.00

Shaping Spray

  • $18.00
  • $36.00
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