Lifting Powder

Lifting Powder

  • Volumizes | Texturizes | Sets

Virtue® Lifting Powder is a weightless volumizing powder that combines our patented Alpha Keratin 60ku® with invigorating
texture enhancers. Formulated to bring life to fine, flat hair, this volumizing powder instantly absorbs for an immediate
lift, plus helps fullness last all day. Perfect for second-day touch-ups to revive style.

Alpha Keratin 60ku® +

Alpha Keratin 60ku® is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.

Ingredients +

Silica Silylate: Offers superior oil absorption.

Hydrated Silica: Adds lift, volume, and texture to hair.

Asiaticoside / Madecassoside: Helps to revitalize hair by neutralizing free radicals.

Free of:
Our brand is free of parabens, sulfates, phthalates, synthetic colors and dyes. Gluten Free. Cruelty Free.

See All Ingredients
Fragrance +

A revitalizing citrus blend of flowers and greens, including stimulating spearmint leaf and bright lemon essential oils.

How To Use +

Hold the applicator 2-4 inches away from dry, clean hair and then pump, directing the powder toward the root wherever volume is desired. Gently tousle with fingertips to add lift and evenly disperse powder.


Complete Your Regimen

Full Shampoo
Quick Add
Pro Size$69.00
Full Size$38.00
Travel Size$15.00

Full Shampoo

  • $15.00
  • $69.00
Full Conditioner
Quick Add
Pro Size$86.00
Full Size$40.00
Travel Size$16.00

Full Conditioner

  • $16.00
  • $86.00
Shaping Spray
Quick Add
Full Size$36.00
Travel Size$18.00

Shaping Spray

  • $18.00
  • $36.00
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