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  • Cleans | Thickens | Volumizes
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Full Shampoo

Cleanses, lifts roots, and adds volume
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Proven Results

84%said hair felt thicker*

87%said hair had more body*

86%said hair looked fuller*

*Consumer perception study conducted on 55 panelists after 1 week of usage (7 uses) of Full Shampoo and Conditioner at an independent, third-party lab

84%said hair felt thicker*

87%said hair had more body*

86%said hair looked fuller*

*Consumer perception study conducted on 55 panelists after 1 week of usage (7 uses) of Full Shampoo and Conditioner at an independent, third-party lab

Details +

Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. Color-safe, paraben-free, gluten-free.

*Consumer perception study by a third-party lab on Full Shampoo & Conditioner regimen use.

Ideal for +

For all hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.

How To Use +

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Full Conditioner, rinse thoroughly.

Ingredients +

Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.

Pink Pomelo: Rich in Vitamin A, C, B1 and zinc, it’s a vitality shot for your hair.

Artichoke Leaf: A nurturing botanical loaded with lipids and protein to help seal and strengthen hair’s cuticle.

In addition to claiming a patented, hair-transforming protein and proven-to-work ingredients, all Virtue® products are:

Sulfate Free · Paraben Free · Phthalate Free · Synthetic Color & Dye Free · Gluten Free · Cruelty Free

Scent +

A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.

Our Patented
Technology

Alpha Keratin 60ku® CLINICAL Alpha Keratins are large, spring-shaped proteins that reinforce the strength of your hair.

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Full Shampoo

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Hair Thickening Shampoo for Fine Hair

Virtue Labs’ Full Shampoo is a lightweight, thickening shampoo crafted to add volume and body to fine hair. Infused with Alpha Keratin 60ku®, this formula enhances each strand, giving hair a fuller, more textured appearance. Perfect for those with thin or limp hair, it boosts volume from the roots, creating a denser, healthier look.

Safe for daily use, this sulfate-free shampoo gently cleanses the scalp and hair without stripping essential moisture. It’s also suitable for color-treated hair, allowing you to maintain your color while achieving a fuller, more vibrant look. Paired with our Full Conditioner, this shampoo promotes fuller-looking hair and supports long-term strength for various hair types.

Free from harsh chemicals, this shampoo delivers fullness and volume without compromising hair health. By nourishing the hair follicle and reinforcing the hair shaft, it provides lasting density and protection for fine or thin hair.

Experience the benefits of a thickening shampoo that not only adds volume but also improves scalp health and strengthens each hair strand for a denser, more voluminous look. Virtue Labs’ Full Shampoo and collection of hair care products is the key to achieving beautiful, healthier hair — try it today!

Read more

OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.

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Full Shampoo
Enjoy 30% Off with code PRIME