Virtue® ColorKick™ is the first-ever hair filler made from 100% pure, human keratin. Mixed right in the color bowl, it repaves the cuticle of the hair and refills the keratin that’s eroded through the coloring process. Now you can lift higher without breakage, and experience more vibrant color, better gray coverage, and hair that’s actually healthier after coloring than it was before.
No measuring. No dilution.
Just pour and mix.