Protect Your Hair From Sun, Chlorine, & Salt Water

It’s finally summer, you’ve got backyard bbq invites, pool days scheduled, and a beach vacation on the calendar… but you just spent the last 9 months recovering your hair from last summer. It’s finally in tip-top shape and you’re dreading going through that process all over again. So what do you do? 

We tapped LA celebrity hairstylist Rena Calhoun for her tips on how to prevent, treat, and reverse damage so you come out of summer glowing from hair-to-toe.

First up, hydration! 

With increased sun exposure, chlorine, salt water, and even sweat our hair is more prone to become dry, brittle, and dull in the summer months. To avoid this Rena advises, “Drink plenty of water and treat your hair with a super hydrating, reparative mask like Virtue’s Restorative Treatment Mask. It rehabilitates in just 180 seconds leaving your hair shiny, bouncy and youthful again.” Adding, “this mask is an amplified, deep conditioning treatment, similar to Virtue’s conditioners but with more intensity and power. For truly healthy hair all year round, use it once a week for just 3 mins during your normal shower routine! And in the summer months consider doubling to twice a week.”

Protect from the pool!

We love a dip in the pool as much as the next person but chlorine can really do a number on hair. “Chlorine is used in pools to keep out bad bacteria, but it can also strip your hair and scalp of all it’s nutrients, causing split ends and breakage.” Calhoun tells us. "Your ends have been through a lot, take extra care of them by combining your nutrient rich, Virtue shampoo and conditioner with our Perfect Ending Split End Serum and achieve 95% split end reparation. Especially after coming in contact with such harsh chemicals like chlorine!”

Shield from the sun (and salt)!

Rena explains, “The strands of hair on your head are covered with flat scales called cuticles that act to protect and strengthen you hair. Salt and sun rough up the cuticle, opening it up and making it porous, leaving your hair dry and dull.” Before a dip in the ocean (or pool) Rena advises, “Protect your hair daily, especially before a swim with the One For All 6-in-1 Styler. With the power Alpha Keratin 60kuⓇ has to reverse unwanted color fading, this cream acts as a leave in conditioner that repairs smoothes, and shines, revealing healthy hair and increased vibrancy in color by 138%.”