8 out of 10 women immediately felt their hair was healthier, shinier, and their curls were more manageable
After 8 hours ,8 out of 10 women said that their hair felt nourished, more moisturized, and not weighed down
After one week of use, 8 out of 10 women felt that their curls looked natural, well-defined and not brittle
*Consumer perception study of 66 panelists for 1 week (7 uses) of usage at an independent, third-party lab
8 out of 10 women immediately felt their hair was healthier, shinier, and their curls were more manageable
After 8 hours ,8 out of 10 women said that their hair felt nourished, more moisturized, and not weighed down
After one week of use, 8 out of 10 women felt that their curls looked natural, well-defined and not brittle
*Consumer perception study of 66 panelists for 1 week (7 uses) of usage at an independent, third-party lab
Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you never knew existed.
Hair types with textured curl patterns, especially types 2-4 curly hair.
Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.
Shea Butter Ester: Nourishing ester that hydrates curls without weighing them down for optimal natural curl formation.
Selaginella Lepidophylla Extract (“Resurrection Plant” or “Rose of Jericho”): A specialty botanical plant active that
attracts moisture to parched curls to bring them back to life.
Chia and Flaxseed Polysaccharides: Naturally-derived sugars that enhance curl formation and hold.
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.