Why I’m #withVirtue
As a way to wrap up our February birthday month, our team shared their favorite thing about Virtue...and to help you get to know us better, we wanted to share it with YOU:
THE JOURNEY
“My favorite thing about Virtue has been watching what started as a science project turn into a product that truly impacts people’s hair (and lives). I feel grateful for being able to contribute to the scientific team and learning every day from all of the talented people who have brought Virtue this far.”
-Erin, Scientist
“What I like most about Virtue is that we’ve grown the company from the ground up. A serendipitous event led to the idea of using Alpha Keratin in hair products, which led to the creation of products from a technology that no one would have thought of or invested in. Because we started from just an ‘idea’, there here have been many risks and challenges...but we have persevered. There are many additional challenges ahead of us, and that’s what makes it so fulfilling.”
-Bill Jacobsen, COO
THE BRAND IDENTITY
“My favorite thing about Virtue is our name. Because as a brand, we really care about our consumer and the people that use our products. We want to make sure that they know that they’re supported by us as a brand. The word ‘Virtue’ itself - it’s something I strive to have in my life on a daily basis”
-Adir, Creative Director
“I really appreciate that Virtue’s approach to product development, customer care, communication, and everything really centers around doing the right thing and holding itself to a very high standard. Team Virtue really tries to live up to the brand’s name!”
-Joseph, Brand Marketing
“We adopted an elephant! Virtue thinks outside of hair to things like women’s rights, animal welfare, and personal wellness. Virtue embraces and celebrates individuality and is ALWAYS inclusive of all humans”
-Andrea, Social Media
THE TEAM
“Aside from the physical benefits from the products, I feel so fortunate to be a part of such a positive, uplifting, supportive team. There is so much heart and integrity in everything Virtue does”
-Andrea, Social Media
“The Virtue team! The loyalty and belief in the Virtue products and each other only enhances the brand and the technology”
-Aaron, Sales
“My favorite thing about Virtue is my boss, our fearless leader (founder and CEO) Melisse Shaban. She is beyond thoughtful and generous to all. We need more leaders in the world like her!”
-Kara, EA to CEO
“Our team is really The Dream Team! It’s business but it always feels like true pleasure”
-Lexi, Community Management / Social Media
THE PRODUCTS
“I’ve worked with many hair brands, but I’ve never truly BELIEVED in the products the way I do with Virtue. There’s something very powerful about that, and it makes all of us passionate about what we do. To me, it’s not just about marketing - it’s about being able to share something meaningful to me with other people who I think will also have the same amazing experience with the products.”
-Jackie, Digital Marketing
“I’m forever grateful to Virtue for repairing my severely damaged hair, allowing me to explore new hair styles and restoring some self-confidence when it comes to my hair.”
-Andrea, Social Media
THE CUSTOMERS
“It’s incredible to work for a company that I believe in and that delivers on its promise! Through my work at Virtue, I’ve had the pleasure of helping so many women get their best hair. By working directly with our clients in Customer Care, I’ve built relationships with really great people and have come to know them on a first name basis. I get to hear their stories, learn what their challenges are, and work with them to find the perfect cocktail of products to address their needs. It has been such a fun journey!”
-Cynthia, Customer Care
“Virtue is so rewarding, personally and professionally. Not only has it helped my own hair (a good hair day is a great self-esteem booster), but I also get to hear inspiring stories every day about how our products have changed others’ lives (even though it’s just hair).”
-Christianna, Customer Care
