Biomimetic Cell Care, Instant Hair Thickening + An Unalarming Alarm Clock: 5 Things Our Editors Are Loving This Week

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Flourish Thickening Styling Treatment

Thicker hair has entered the conversation and we’re all about it. Virtue just launched their Flourish Thickening Styling Treatment that is powered by Alpha Keratin 60ku® CLINICAL, a patented, protein-based formula that helps to repair and nourish the scalp (and therefore strengthen fragile hair). This styler and treatment multitasker provides all-day volume and #hairhealing at the root, using other clinically proven, earth-bound ingredients like larch wood extract, rice starch + specialty corn starch, and tremella mushroom. 

With the summer heat drying out our strands, we were more than happy to get our hands on this secret weapon as we prepare to round out the season.