Adir's Approach to the Red Carpet
Virtue Creative Director Adir Abergel Describes his Approach to Celebrity Red Carpet Style
I start looking at inspiration images that can derive from architecture, cultural ceremonial imagery, fashion runways – pretty much anywhere. Then I look at the dress – if it’s shiny maybe I’ll think about adding a little more shine in the hair, or if the dress has a lot of textural elements, maybe I’ll think about bringing in more texture. If it has a high neck, maybe I’ll throw the hair up; if it’s a little more bohemian in vibe, maybe I’ll keep it down and wavy with lots of movement.
Then I think about what the actual event is. For some events like movie premiers, you can have a bit more freedom. If it’s for the Oscars, it needs to have some polish to it. I’ll talk to the makeup artist and the fashion stylist and the woman herself to devise a total look that’s collaborative and cohesive and also comfortable to wear.
Finally, I always try to do something that’s visually interesting to make the woman stand out and feel beautiful.
ADIR’S RULES FOR RED CARPET HAIR:
- Always start with a clean slate: beautiful, clean, healthy hair.
- Condition for shine and to seal the ends, but don’t overly condition. I like to use conditioner mid-shaft to ends – not all the way to the roots, so you’ll have some texture for style “memory” at the base.
- Prep for your style. Virtue 6-in-1 Styler really is The One For All. It’s a great prep to give gorgeous shine and create texture, no matter if you’re going for a beautiful blowout or a sleek updo. It’s a great base for any style.
- Whatever style you decide to do, make sure you lock it in with hair spray at the end.
A GREAT TIP: If you’re using hair pins, lay them out on a paper towel and spray them with hair spray to add a little more grip, so they’ll stay in place all night.
To bring a bit of celebrity style into your own life, no matter what the event – whether it’s a date night, a charity event, or office party – go online, do a little research. Try places like Pinterest, check out inspiration from the runways. Find styles that speak to you. Think about what you’ll be wearing, your dress, and figure out from there what you want your total look to be.
And remember, Virtue will help you achieve your look easily. Virtue products are fool-proof for that perfect, touchable texture – whatever your style, your hair is going to feel soft, touchable, effortless, and sexy.