Get a Free Travel Size Density Booster with your Flourish Mask purchaseGet a Free Travel Size Density Booster with your Flourish Mask purchase
Get a Free Manta Healthy Hair Brush with your Flourish purchase of $100+Get a Free Manta Healthy Hair Brush with your Flourish purchase of $100+

Reverse a lifetime of hair damage in just 3 minutes.

Once upon a time, a biotech company used human keratin to heal the skin of wounded soldiers. Now, we use that keratin to repair damaged hair (for good). It’s called Alpha Keratin 60ku® and you’ll only find it here.

Imagine your best hair humanly possible.

Once upon a time, a biotech company used human keratin to heal the skin of wounded soldiers. Now, we use that keratin to repair damaged hair (for good). It’s called Alpha Keratin 60ku® and you’ll only find it here.

Get a Free Travel Size Un-Frizz Cream with your Frizz Block purchaseGet a Free Travel Size Un-Frizz Cream with your Frizz Block purchase
Jennifer Garner's Set-Ready Hair FavoritesJennifer Garner's Set-Ready Hair Favorites
Your hair care just got smarter.Your hair care just got smarter.
6-in-1 Style Trio6-in-1 Style Trio
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One protein changed everything.One protein changed everything.
The Virtue Hair ShareThe Virtue Hair Share
The first human keratin used to heal your hair for goodThe first human keratin used to heal your hair for good
Virtue Wins Fast Company Most Innovative AwardVirtue Wins Fast Company Most Innovative Award
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Discover your unique hair care combo.Discover your unique hair care combo.